How much SEO information is too much?

I’m having a can’t-see-the-forest-for-the-trees moment here. I currently subscribe to 103 SEO related blogs. My Google Reader trends page declares: over the last 30 days you read 1,365 items, offered by fellow SEO’s who thankfully are much more active bloggers than I am. Continue reading →

Weekend in the Italian countryside of Latium


Friday was a public holiday in Rome, so me and some coworkers at Venere fled the oppressing heat of Rome to stay in the Latium countryside for the weekend. We headed to the Latium medieval village of San Donato Val di Comino, some 150 km from Rome and 95 km from Naples, on the slopes of the Apennines in the National Park of Abruzzo, Lazio and Molise. Continue reading →

There are 779,858,172 people like me!

I stumbled upon this funny Jung personality test on StumbleUpon. Naturally, I couldn’t resist and it turns out I’m an authentic ESTJ! And I’m not alone out there! 779,585,172 others stand with me (11.6% of the world population), although it might be a bit more by the time you read this.

What is an ESTJ you ask.
Well, some of it was true, other things were completely off. Here’s the profile:

“Trustee”: true :)

“Decisiveness in practical affairs”: true - balanced out by indecisiveness in impractical affairs :)

“Guardian of time - honored institutions”: NO! If that were true I’d already gone mad living in Rome

“Dependable”: very true, at least I like to think so :)

So, what’s your type? And if you know me, do you agree?

Comparison Search

I’ve been comparison shopping searching! I thought it would be fun to search for the same generic keyword “hotels” on Google, Yahoo, Ask and Live Search and compare the first 20 results of each search engine. This is what I found out:

Number of URLs in SERPs that were unique to that search engine:

  • Google: 13 (65%)
  • Yahoo: 7 (35%)
  • Ask: 14 (70%)
  • Live: 10 (50%)

Unique domains (including subdomains) present in the top-20 results for each engine:

  • Google: 20
  • Yahoo: 18
  • Ask: 20
  • Live: 15

Diversity in result type
Continue reading →

Urban Love

Found in the streets of Rome…

Urban Love on the streets of Rome - Ti Amo

Continue reading →

Link Condoms + Link Lubricant = True Link Love

Rand Fishkin’s post on Pagination & Duplicate Content got me thinking about a problem that many e-commerce sites with a self-managed affiliate program have to deal with. These sites often have to add parameters to the page url to correctly identify affiliate referrers. Continue reading →

4 things that are different about SES Milan

I attended Search Engine Strategies in Milan last week. It was my first time at the Italian event (both as attendee and speaker) but having attended several search marketing events in London, San Jose and Las Vegas, I couldn’t help but notice the differences:

1. Men in Tights Suits

Your average Italian event attendee:
italian ses attendee
Your average US or UK event attendee:
us ses attendee
Continue reading →

SES Milan 2007 - Copywriting

SES Milan 2007 - Keyword analysis

Speaking at SES Milan

I will be speaking at Search Engines Strategies Milan at the end of the month. With this blog as ultimate proof, I admit that I am not a very active blogger in the search community. Nonetheless I was very pleased to be invited to speak at this event.

I will be on the panel for the Search Term Research & Targeting session on 29 May with Mauro Lupi (moderator), Daniele Sommavilla, Giorgio Taverniti and Silvia Gorra. On 30 May I will be on the Writing for Search Engines panel with Giorgio Taverniti (moderator), Nereo Sciutto and Miriam Bertoli.

If you’re coming and spot me, do stop me to say hi!

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