Entries Tagged 'Search Engine Optimization' ↓

How much SEO information is too much?

I’m having a can’t-see-the-forest-for-the-trees moment here. I currently subscribe to 103 SEO related blogs. My Google Reader trends page declares: over the last 30 days you read 1,365 items, offered by fellow SEO’s who thankfully are much more active bloggers than I am. Continue reading →

Link Condoms + Link Lubricant = True Link Love

Rand Fishkin’s post on Pagination & Duplicate Content got me thinking about a problem that many e-commerce sites with a self-managed affiliate program have to deal with. These sites often have to add parameters to the page url to correctly identify affiliate referrers. Continue reading →

Google patent granted for editorial opinions in search results

On 22 August, Google was granted US patent 7,096,214 (filed in December 2000) for a “system and method for supporting editorial opinion in the ranking of search results”. Continue reading →

Matt Cutts’ Secret Google Sauce Tasting

Matt Cutts generously shares useful SEO insights by doing a special SEO questions and answers on Google video: Continue reading →

SES London: Meet the Crawlers

Speakers: Peter Linsley (senior product manager at Ask.com), John Riccardi (Product Manager at Yahoo! Search Europe), Aaron D’Souza (Software Engineer at Google Inc.) Continue reading →

SES London: Branding and Search

Speakers: Cam Balzer (Performics Inc), Alex Vlasto (Miva), Mark Rogers (Market Sentinel).

First speaker is Cam Balzer. His presentation is about how search can be used to catch the buzz that is created with offline marketing. He describes a change in the US marketing landscape: marketers are beginning to look at search.
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SES London: Linking Strategies

Speakers: Chris Sherman (executive editor at searchnginwatch.com), Mike Grehan (Smart Interactive), Ken McGaffin (LinkingMatters), Nathan Wood (ask.com)

Mike Grehan starts off (great voice, like yesterday :) ) by advising to get as many links as possible from inside your community (your topical community that is). You should especially pay attention to:
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SES London: Successful Site Architecture

Speakers: Danny Sullivan (searchenginewatch.com), Shari Thurow (grantasticdesigns.com) and Alan Perkins (SilverDisc)

Alan Perkins is first and starts by stressing that site architecture is fundamentally important to achieve good organic rankings because it is the skeleton that everything else is built on. He goes on to explain the difference between information architecture and technical architecture.

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SES London: Keynote Address by Danny Sullivan

Speaker: Danny Sullivan (Editor at searchenginewatch.com)

I arrive 5 minutes late, when Danny is already speaking. I got held up at King’s Cross Station, shame on me for booking a hotel at 20 mins by tube from the event site.

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SES London: Organic Listings Forum

Speakers: Chris Sherman (searchenginewatch.com), Barry Lloyd (Make Me Top), David Naylor (Bronco), David Turner (Ambergreen Internet Marketing), Jill Whalen (High Rankings), Mike Grehan (Smart Interactive)

This session was the most fun of the day and had a Q&A character. David Naylor was hilarious, Barry Lloys didn’t talk much. The most useful insights were given by David Naylor and Mike Grehan (who b.t.w. has a fantastic voice).

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