I’m having a can’t-see-the-forest-for-the-trees moment here. I currently subscribe to 103 SEO related blogs. My Google Reader trends page declares: over the last 30 days you read 1,365 items, offered by fellow SEO’s who thankfully are much more active bloggers than I am. That’s right: I sit at my desk all day reading up on the latest developments in the search engine industry: not! The most I have been doing lately is glance over headlines, tag the post and promise myself I’ll go back later to actually read the full article. I can’t possibly read all these articles, unless my job title is changed from SEO Manager to SEO Blogs Reader.
I ditch the odd oh-I-really-don’t-need-this-feed blog from my subscriptions, only to add them a few weeks later when I am referred to a life saving article on exactly that blog. I then immediately repent and resubscribe.
This must be a common problem with professional SEO’s: being overwhelmed with information yet reluctant to drastically clean up my subscriptions to a respectable size of about 10 blogs. I know, I brought this on myself: angst ridden and always afraid to miss something important. So here I find myself on a Sunday afternoon, after having read my sunday paper and 2 hours short of meeting my friend Floriana for drinks, with 721 unread items in my reader.
Well, if I must choose, which I won’t, I’ll just stick to Search Engine Land, their SearchCap is a life saver.