How much SEO information is too much?

I’m having a can’t-see-the-forest-for-the-trees moment here. I currently subscribe to 103 SEO related blogs. My Google Reader trends page declares: over the last 30 days you read 1,365 items, offered by fellow SEO’s who thankfully are much more active bloggers than I am. That’s right: I sit at my desk all day reading up on the latest developments in the search engine industry: not! The most I have been doing lately is glance over headlines, tag the post and promise myself I’ll go back later to actually read the full article. I can’t possibly read all these articles, unless my job title is changed from SEO Manager to SEO Blogs Reader.

I ditch the odd oh-I-really-don’t-need-this-feed blog from my subscriptions, only to add them a few weeks later when I am referred to a life saving article on exactly that blog. I then immediately repent and resubscribe.

This must be a common problem with professional SEO’s: being overwhelmed with information yet reluctant to drastically clean up my subscriptions to a respectable size of about 10 blogs. I know, I brought this on myself: angst ridden and always afraid to miss something important. So here I find myself on a Sunday afternoon, after having read my sunday paper and 2 hours short of meeting my friend Floriana for drinks, with 721 unread items in my reader.

Well, if I must choose, which I won’t, I’ll just stick to Search Engine Land, their SearchCap is a life saver.


#1 Chris on 09.17.07 at 11:15 pm

I couldn’t agree more and with them bloody RSS feeds it’s even easier to sign up to them ;-)

#2 Bart van der Veer on 09.20.07 at 10:38 pm

they should give this phenomenon a name. not only seo’s suffer from it. i want to read the newspaper, follow my rss feeds, read a novel of 399 pages, watch the news and god knows what else i could do to stay tuned… and you end up reading headings, titles and fragments, a bit like the scrollig news flashes on cnn (which, by the way, are so confusing: you’re watching an item about the misery in darfour while simultaneously reading about the fantastic economic growth in kazachstan).
maybe i SHOULD become a shephard in iceland with a bundle of poems… and… erm… sheep!

#3 Hawaii SEO on 09.27.07 at 10:53 am

I’m up to 316 feeds and counting.

Put those feeds to work!

I do all sorts of things with the feeds. Now that you can search the feeds in Google Reader, I use it as a custom search engine. I can search for something like “Redirects” and get a great answer.

I also subscribe to about 20, Hawaii related feeds from Yahoo! answers. This lets me know what sorts of questions visitors have.

For example: A new inter-island ferry was recently shut down. The local news was all over it. It was big news here in Hawaii. However… My feeds from Yahoo! Answers tell me that almost no one is asking questions about it. (People visiting Hawaii don’t care about it)

I have other feeds set up for Digg. I get feeds from Google News and Google Blog Search for keywords like “Amazing!”. If I see something amazing, I’ll submit it to Digg and hopefully raise my profile if I can make it to the front page.

#4 hotel ischia on 01.26.08 at 10:28 am

couldn’t agree more and with them bloody RSS feeds it’s even easier to sign up to them

#5 Daniele on 02.13.08 at 7:53 pm

When I work hard I really cant handle the amount of important posts to read. My personal solution is to dont read anything for a while… then I try to read all the “hot” posts thx to forums and friends (as you :). Surely i miss something but for now it is the only way cos when I start to read all then I lost half of my work day.

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