Researchers probe impact of sexual cues on men’s decisions

I came across this recent study by researchers Bram van den Bergh and Siegfried Dewitte at the University of Leuven in Belgium that shows that a subtle cue related to sex is able to impact decision making in men, who become more likely to accept unfair offers in an money-dividing game.

The findings of the study confirm that men with higher testosterone levels and men that are in a position of power, when exposed to highly attractive women are more likely to accept unfair offers.

technorati tags:

0 comments ↓

There are no comments yet...Kick things off by filling out the form below.

Leave a Comment